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Valley Oak Paper

I’m Cecilia Huster and I design greeting cards.

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Sales tax time

I made a little more than $1,000 from selling my cards last year. That’s actually more than I thought. It’s still not enough to pay even one monthly mortgage. 😭

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Business Cecilia Huster Business Cecilia Huster

August Priorities

Now that I’ve done the early August flea market, it’s time to look at my priorities for the rest of the month. The next De Anza Flea Market is on September 2nd.

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Business Cecilia Huster Business Cecilia Huster

Getting Traction

Said and done, these codes are now live:

  • TWO20: Buy 2 cards, get 20% off

  • THREE30: Buy 3 cards, get 30% off

  • FOUR40: Buy 4 cards, get 40% off

These codes are very generous. I’ll probably adjust them in a month or two.

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Business Cecilia Huster Business Cecilia Huster

Product Photos and Etsy Ads

There are things I can spend money on that help my shop. Like a remote control for my phone that will make it easier to take video and photos. There’s still so much to learn and improve on the photography front. Like taking good photos and videos of cards with a lot of glitter and sparkle.

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Business Cecilia Huster Business Cecilia Huster

Defining My Niche

Most succesful Etsy shops have a specific niche that they cultivate. It can be a product category such as jewelry or clothing. Some specialize in a material or manufacturing process, like resin. Still others sell a wide range of products but they cultivate a specific audience such as art deco lovers or gamers.

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Business Cecilia Huster Business Cecilia Huster

Packaging Dilemma

I added an option to select packaging on one of my fairy cards. Then I ran a survey on social media about it. The results were mixed.

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